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We're here to champion the best and brightest brands in the conscious beauty space. Our line up is super considered and consists of only the highest quality products that are thoughtfully produced.

Cale is Ancient Greek for ‘beauty' and was one of the daughters of Zeus (Jupiter.) Also known as Charites (Graces,) Zeus’ daughters were goddesses’ of charm, beauty, nature, human creativity, goodwill and fertility. And yes it’s also a play on one of our favourite vegetables :)

FACE

Discover the skin you're in with our curated skin care range

BODY

Make routine a ritual with our body care selection

CALE is the home of mind-body beauty, the next chapter of wellness, where mental well-being and physical appearance are interconnected.

FRAGRANCE

Discover your signature scent with aroma-therapeutic benefits for mind and body

MAKE UP

Delve into our selection of the best in natural cosmetics

We don't think beauty - we feel it. We invite you on a journey with us to know and nurture beauty, your own and in the world around you.