We're here to champion best-in-class conscious beauty. Our line-up of skincare, cosmetics, hair and body care has been thoughtfully-curated to care for you and the world around you, consisting of only the highest quality products that are thoughtfully produced.

CALE is Ancient Greek for ‘beauty' and was one of the daughters of Zeus (Jupiter.) Also known as Charites (Graces,) Zeus’ daughters were goddesses’ of charm, beauty, nature, human creativity, goodwill and fertility. And yes it’s also a play on one of our favourite vegetables :)

CALE is the home of mind-body beauty, the next chapter of wellness, where mental well-being and physical appearance are interconnected.

We don't think beauty - we feel it. We invite you on a journey with us to know and nurture beauty, your own and in the world around you.