Your beauty choices have power. Make them count. CALE curates best in class conscious beauty products that make you feel amazing inside and out. Because feeling good - is a force for good.

CALE is Ancient Greek for ‘beauty' and was one of the daughters of Zeus (Jupiter.) Also known as Charites (Graces,) Zeus’ daughters were goddesses’ of charm, beauty, nature, human creativity, goodwill and fertility. And yes it’s also a play on one of our favourite vegetables :)

CALE is the home of mind-body beauty, the next chapter of wellness where mental and physical well-being are deeply interconnected.

CALE is dedicated to the transformative world of conscious beauty. Join us as we explore mindful approaches to skincare, nutrition, wellness practices and intentional living - creating a space where holistic beauty thrives.