Founded by Negar Mohammadi after her search for results-driven natural hair care hit a dead end, she decided to cut away the obstacles and create a new path to healthier locks. With many pre-existing products containing artificial shine enhancers and silicone and more effective products missing the element of luxury. 14th Night harnesses the power of the natural botanicals and techniques from Negar’s Persian heritage, blending them with time-honoured practices and science-led formulas that allow for maximum absorption. The result? A range of natural, efficacious products that treats every strand from the inside out to reveal healthy and lustrous tresses.