At CALE, we're guided by Anna Lappe's wisdom: 'Every time you spend money, you're casting a vote for the kind of world you want.' This philosophy shapes our approach to conscious living and the community we're building.

CALE is the home of mind-body beauty, the next chapter of wellness where mental and physical well-being are deeply interconnected. We believe skincare is more than surface-deep - it's a gateway to holistic wellness and self-care practice.

As your skin is your body's largest organ, what you apply to it matters deeply. We navigate the nuanced world of green beauty with careful consideration, cutting through the confusion of unregulated terms to bring you products that truly deserve your trust. Each item in our collection is evaluated not just for its ingredients, but for its broader ethical and environmental impact.

Our carefully curated selection comes from passionate brand founders who created solutions to real needs, often inspired by their own wellness journeys. Every product we stock has earned its place through personal testing and genuine love for its results.

Join our community of conscious beauty advocates. Whether you're beginning your clean beauty journey or deepening your commitment to mindful choices, we're here to guide you toward products that align with your values and enhance your well-being.

Love,
the CALE Crew xx