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About us

At CALE we live by the wise words of Anna Lappe - “Every time you spend money, you're casting a vote for the kind of world you want.” We aim to be conscious of the choices and decisions in our everyday lives and the concept behind CALE is to create a space to share this sentiment and enable you to do the same.

CALE is the home of mind-body beauty, the next chapter of wellness, where mental well-being and physical appearance are interconnected. Your skin is the only organ that you can touch, we aim to embody ‘skin care’ and how caring for your skin can be a catalyst for total health and body wellbeing.

The skin is your body’s biggest organ and 60 percent of what you put on your skin is absorbed directly into your bloodstream. For us that means it is crucial to consider what you are putting on your skin. The ‘clean and green’ beauty category is nuanced and the lack of regulations can create confusion. We are committed to evaluating the wider ethical and environmental impact of a product. Our line up is super considered and we believe in only stocking products that are formulated with the highest quality considered ingredients, that are thoughtfully produced and effective.

The brands we carry are founded by people who truly care about beauty and our planet. They have often created products to cure their own issues or to answer a need they themselves have. Everything we stock has been chosen because we have tried and love them. We invite you to browse our curated range and if you’d like more guidance at any point please reach out to us, we are here to help you make informed and conscious choices and feel good :)

Love the CALE Crew xxx