Beauty has always captivated me—not just in its conventional form, but in all its fascinating expressions across cultures. Through years of global travel, I've discovered that while beauty standards vary dramatically across geographies, the universal desire to feel good and express oneself remains constant.

This revelation sparked CALE's creation. I wanted to build something deeper than a beauty destination—a space that empowers people to feel good about themselves, their choices, and their impact on our planet. The profound realisation that self-care isn't just indulgent but transformative, changed my perspective entirely. Those small moments of connection through a face oil, body lotion or lip gloss weren't just about beauty - they were unconscious acts of self-love.

My journey to conscious beauty wasn't linear. Years of experimenting with products left my sensitive skin crying out for gentler alternatives. It wasn't until my time in Portland, Oregon - a haven for alternative wellness - that I discovered the transformative power of natural beauty. This awakening aligned perfectly with my longstanding interest in holistic practices like homeopathy, naturopathy and yoga. Suddenly, beauty and wellness weren't separate paths - they were intimately connected.

CALE is the culmination of this journey—a platform celebrating effective, natural beauty solutions while honouring the visionary founders behind them. More than that, it's a space that recognizes the profound connection between self-care rituals and overall well-being.

The pursuit of beauty, both external and internal, is a lifelong journey. I invite you to join me on this path of discovery, consciousness and transformation.

Love,
Hannah xx