Born from a passion for natural, ethical beauty, Axiology was founded by Ericka Rodrigeuz to solve the lack of eco-conscious makeup options. The result? The world's first plastic-free, multi-use colour crayons - the Balmies.

Axiology's vegan makeup is crafted with 10 ingredients or less, including nourishing botanicals like kokum butter and coconut oil. Their vibrant shades range from subtle to bold, all while being gentle on your skin. Sustainability extends to their packaging, made from recycled materials by a women's cooperative in Bali.